There is content that does well, and then there is content that does well on social media. What is the difference? How you approach promoting and sharing content on social media is essential because people absorb social media posts quickly and in large volume. What stands out to someone whose feed is always full of conversations and information? Trinity wants to help filter the noise: by sharing with our readers how you can optimize your social content sharing across the different social media channels.
Read on to learn more!
1. Engaging graphics that tie into what you are sharing
What is more eye-catching than a great photo that draws you in? One of the first things people are drawn to on social media is visually-driven posts. The ability to catch a reader’s eye is the ability to open the door for them to engage with your brand. Create engaging graphics that parlay into what you are sharing. New menu items? Show them fresh out of the oven. A new line of product? Set up teasers that give readers a glimpse of what is to come and keep them interested in what lies ahead.
Make sure that you try and keep graphics relevant to the message you are trying to relay.
2. Don’t just share the success: share the struggle
Everyone loves a good Cinderella story. Whether it’s about your business, or how you helped achieve a client goal – share the process with your readers. They may relate to the struggle and understand the importance of the achievement. Maybe they are having a similar situation, which now has created a relatable connection, and in turn, opens the door for active conversation and sharing. When a customer can relate to a business, they have a more personal tie to what is being said or shared.
Curating the opportunity for those types of conversations is part of a fruitful social conversation and robust social community.
3. Video: Storytelling Done Right
Sometimes words fall short, but in social – sometimes words are too long. Social media is typically an area that large, wordy paragraphs have no home in. This is why social media’s goal is short and sweet: give your audience a glimpse and if there’s a massive story tied to it, let that live on your website and invite people to visit it and consume your information that way. Or… think about promoting content via short video. Video content that is under three minutes is long enough to efficiently share a story but short enough that people will take the time to watch and listen.