Trinity Web Media believes that all good digital marketing efforts bring people back to your website. Once you capture your audience’s attention it is up to you speak to them in a manner that resonates with them, helps solve their problems and positions you as a trusted resource, subject matter expert and trusted partner.
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The Goals for websites. digital marketing and social media always remain the same:
Create Content For Brand Visibility, Creating Community Around Your Product, Service or Brand, and/or Stimulating Conversion.
Here are the ways Trinity Web Media works with all our clients as continue on the web development and marketing continuum. There are additional tools and resources located in the sidebar if needed. Please feel free to use and distribute all listed content. It’s our job to help as many people as possible — so have at it!
Digital Marketing Strategy
Everything starts with a strategy. When beginning your digital marketing strategy it is important to know who your audience by behavior not demographics. Demographics are fleeting, while buying behavior seldom does. Think about what your ideal client looks like, what problems you solve and what makes you not the best choice, but rather the obvious choice.
Links & Resources
• Audio: Creating a Digital Marketing Strategy
• Audio: Identifying Your Audience (with Susan Baier)
• Video: Why You Need a Marketing Strategy
• Video: People to People Marketing Strategy
• Article: Do You Have a Handle on Your Marketing Strategy
• Article: How Marketing Creates Opportunities
Small Business Websites
Your website is the most important tool to market any business. The website your business launches is most likely the only piece of real estate on the Internet you have complete control over. Yes, Facebook, Instagram, LinkedIn, Twitter and other digital marketing platforms are important, but if you solely rely on the platforms you are building your brand on rented land. What do we mean by rented land? Think for a moment, what happens to your brand and all your efforts should Facebook or Instagram cease to exist. Where does that leave you?
Your company website should demonstrate the points uncovered in your digital marketing strategy. What makes you the obvious choice, what problems do you solve for your audience and who you are. A website should be a natural extension of your brand on the web. When your site is a natural extension of your brand you are setting your audience up for an authentic congruent experience.
Links & Resources
• Audio: The Importance of Owning My Own Domain
• Audio: How Usable Is Your Website?
• Video: DIY Web Development Tips For WordPress
• Video: Why Use WordPress
• Article: Four Components of a Website
• Article: The Iterative Web Development Process
The above two items are paramount before embarking on the third step of Content Development or Content Marketing as it is also widely called. At first you will want to brag about your services and how great you are, but realize that does not separate you from competition — it adds more noise.
Once you understand your audience, you will see what is important to them, what problems they experience and how your business plays its part. Your business should strive to enhance lives. Your content should always be structured around solving problems — solving problems is the new selling. Freely give away your knowledge without expectation of reciprocation. Publish your content wherever you determine your online audience frequents, but make sure all content brings visitors back to your website.
At first this will seem counterintuitive, but trust that you are on the right road to position your business as game changing to your audience.
Links & Resources
• Audio: Solving Problems With Content
• Audio: Stop Selling Start Solving Problems
• Video: Content Creation Secrets
• Video: Creating Content or Documenting Content
• Article: How To Write a Blog Post That Will Reach Your Target Audience
• Article: Effective Blogging For Your Brand
The final step of any good digital marketing plan is all about being found. SEO (Search Engine Optimization) is an important step for all sites. The above listed items are the building blocks to your ongoing SEO. Content feeds, your website, which plays to your digital marketing strategy that aligns with your brand goals.
No one item is more important then the next, like pieces of a complex puzzle they work together for the greater good of the brand and your success.
Local Search Optimization is extremely important to all brand consistency and search engine integrity. Being found on the web is important, but making sure all business information is locked down and correct is even more important.
Links & Resources
• Audio: WordPress SEO Tips with Joshua Ziering
• Audio: How Important Is a Blog To Your Brand
• Video: Using Google Trends For SEO
• Video: Organizing Content For Your Audience
• Article: Top Five Local Search Tips
• Article: Tips To Increase Web Traffic
Please let us know if you have any additional questions about the above information — we know it’s a lot and can be overwhelming. Trinity Web Media is here to help you make sense of all this and help your company grow.
If this is your cup of tea, please consider subscribing to our podcast, The New Marketing Show.