Veteran marketers know how expensive and hard it is to build a brand and how easy it is to break the brand experience. If you do not pay attention to the details of your digital marketing strategy you will start to give away brand equity.
Stop for a moment and think back at an awful experience you had with a brand you trusted. By breaking the brand, did they lose your trust? Did you begin to lose faith in the brand? Or, did you just stay away from revisiting said brand? This episode tells some stories that are real-world examples from recent experiences.
Kevin & Greg from Trinity Web Media discuss the ramifications of breaking brand and have some fun while at it.