There is no doubt that marketing creates opportunities. If there were universal doubt, no one would spend any time or money to market their business. Fact. Now, whether or not your digital marketing creates opportunities for your business, is another question.
When it comes to how marketing creates opportunities, Trinity Web Media believes there are three factors to satisfy before you can achieve your desired outcome. The three factors we look for are Awareness, Authority & Answering Questions. Let’s discuss…
Awareness: Putting first things first, your potential audience needs to know you exist. There is an art to being known without being too attention seeking. In other words, there is a balance to getting known without being obnoxious or an asshole. (Yes, brands can be assholes too…) Getting known is about knowing your audience, where they consume content and your content broadcast strategy. So, many people produce great content, but it’s never seen because they lack a broadcast strategy.
Answer FAQs: I am a strong believer that if your company website needs to have a FAQ page — your content is lacking. (This is an opportunity all unto itself.) When your marketing answers questions, you become a resource. Being a resource to the market you serve creates opportunities.
Authority: With a good content marketing strategy you brand gains visibility. Now, it is all up to your team to produce great content. Trinity Web Media believes in Youtility. How can we help you before asking anything of our readers or listeners. When you are helpful you start to assume authority on many levels. Be helpful, be a thought leader, lose any ego, and if you try to make a difference brand authority is around the corner.
What Opportunities Are Created
There are endless opportunities created with effective marketing. You may be asked to host a podcast, speak at a conference, or write for a marketing blog. All these are great and help to move the needle, but the big three opportunities are: shortening the sales cycle, speaking to qualified candidates and closing deals.
Trinity Web Media has more resources for you if you are interested in How Marketing Creates Opportunities:
Trinity Web Minute: How Adapting and Changing Creates Opportunities
The New Marketing Show Podcast: Creating, Recognizing and Handling Opportunities