Trinity Web Media is a goal-oriented digital marketing company. So, naturally, conversations with new and existing clients often revolve around learning more about the brand and what objectives we are working towards achieving.
One of the most common responses we hear during these discussions is “Our aim is to increase revenue.”
A business exists to earn income- so it only makes sense for one of the main goals to be revenue growth.
Seems like a straightforward, relevant goal, right? Not really and here is why.
Growing Revenue is the Byproduct of Meeting or Exceeding Goals
This is where our philosophy becomes a bit counter-intuitive. All businesses exist to earn revenue, so it makes perfect sense to want to increase that metric. However, as a goal, increased earnings shed little light onto how your brand plans on accomplishing that. Some examples of business goals that will ensure revenue growth are:
• Maintain 95% client satisfaction rating
• Increase online search impressions by 20%
• Commit to a content calendar that includes 6 articles/month
• Increase online website conversion by 20%
Again, these are just a few varying examples. Every company has unique challenges and visions.
Your companies goals need to reflect who you are, what you do, and where you want to go.
Get Set Up For Success
Understanding your true brand goals is the best way to guarantee growth and success. It is extremely difficult to grow a brand without an underlying strategy that provides insight and a roadmap of how you are going to get to where you want to be. Achieving these objectives will put your brand on the path to revenue growth, increased market share and continued success.
Recapping Our Position on Revenue Growth
We agree that every brand should have a target for growth- but achieving that goal is not a marketing goal. Goals need to be more specific, relate to your brand, and define where you want to be.
In our experience, brands that meet or exceed quantifiable objectives and goals will have no issue meeting monetary goals. Revenue growth is, in essence, a by-product of good business, planning, and patience.