There are so many different ways you can begin giving back to your community, and it's not only in terms of monetary donations. You could be helping grow local small businesses with your services or even through mentorship/apprenticeship. Of course, you'll run into tons of people that are just … [Read more...] about The Value of Giving Back
As we begin to wrap up the year, we're all getting a bit worn down. We all have different things coming across our desks, and it can feel overwhelming. Today, Greg discusses a topic that is a bit more straightforward than usual. The principles of business primarily come down to doing what you do … [Read more...] about Principles of Business
Our team recently had the opportunity to provide an extensive SEO and content audit that we'd love to break down for our listeners. If you aren't exactly fluent in development terminology, this episode is a great place to start. The various tools available for optimizing search engine … [Read more...] about Episode #99 The New Marketing Show: Diving into SEO Basics & Content Audits
One of the fastest ways to lead down a road of disappointment is setting unrealistic expectations with clients. It may seem pretty strait-forward, but we experience the power of expectations in our business every day. By communicating and understanding what a client expects, you take your first … [Read more...] about Setting Realistic Expectations with Clients
After a successful Giving Tuesday for our clients, we thought it would be the opportune time to break down how to calculate the ROI of a campaign. There are many different ways that you can go about doing so. The bottom line is, you can't just figure the success of things based on dollar amounts. … [Read more...] about How to Calculate the ROI of a Campaign
After much anticipation and planning, Giving Tuesday has finally arrived! As one of the most important days to capture donors, we've worked tirelessly to make sure our campaigns are as effective as possible. The Trinity team is working side by side with New Jersey non-profit, Norwescap. We're … [Read more...] about Episode #98 The New Marketing Show: Giving Tuesday Has Arrived!