In the content marketing game, there's a lot of different techniques being thrown around. Often we find that marketers suggest putting out as much content as possible, regardless of if it provides value. Putting out content just to check a box is a quick race to the bottom. No longer do search … [Read more...] about Content Marketing: Quality Over Quantity
Look at that; we've reached episode #80! We want to take some time to thank all of our listeners who have been tuning in every week; it's been a great journey. On today's special show, we throw things back to Greg Taylor's 2013 WordCamp Phoenix speech. His speech titled, "Fundamentals of a Kick … [Read more...] about Episode #80 The New Marketing Show: WordCamp Phoenix: Fundamentals of a Kick Ass WordPress Site
Far too often, we see marketers trying to do way too much with their brand's messaging. Keep in mind how much more useful things can get when you begin to simplify the process. The best way to relay a message to your audience doesn't need to be overly complicated. Here at Trinity, we make sure … [Read more...] about Is Your Brand’s Messaging Getting Lost?
When it comes down to it, the value in of your content marketing strategy lies in who you are creating it for & how you go about using it. So, today Greg Taylor goes over the purpose of your content, the value of having goals that are attached to it and how you can use this content in … [Read more...] about The Purpose of Your Content
In a recent article published on our blog here at trinitywebmedia.com, Greg details five essential digital marketing rules. In the marketing industry, it's common to refer to the same techniques over and over again. More often then not, these techniques will actually harm you in the long run. Tune … [Read more...] about Episode #79 The New Marketing Show: Trinity Web Media’s Five Rules of Digital Marketing Success
For many companies like us, the primary way people hear about our business is through word of mouth/organically. What people tend to do right off the bat is check our our website to get a feel for who we area and the types of products we produce. The bottom line is, without having that foundation to … [Read more...] about What Purpose Does Your Website Serve?